San Francisco-based POWR is a leading developer of easy-to-use apps and plugins for customer engagement, conversion, and support on web and e-commerce platforms like Shopify, BigCommerce, and WordPress. With millions of POWR app users worldwide, POWR has a relentless quest to stay ahead of the competition by continuously building better software solutions. To effectively plan for their next innovations, POWR contracted Afdonex to help them better understand their target users’ goals, pain points, buying behaviour, and what they truly need.

Because of a tight timeline, the challenge was to quickly get up to speed on the product and customers and the client’s primary objectives. Afdonex could then align with POWR’s product development team and workflow to gather, process, and deliver high utility user information and strategic guidance by the deadline.

The solution steps we took were:

• First, Afdonex worked with POWR to prepare & deliver ideal survey questions to customers; and then parse and analyze the survey results.
• The next step was to work closely with POWR to prepare the strategy and essential questions for our 30-minute target user 1-on-1 interviews. Our goal was to add colour, detail and context to our research.
• Concurrently, we applied several tactics to create our opt-in interviewee list – using the survey, direct email, social posts, and direct contacts.
• With validated opt-in users in place, we performed video interviews, generating in-depth recordings, notes, and analyses.
• The collaboration and delivery tools we used on this project included: Trello, Slack, POWR Form Builder, Calendly, Google Workspace & Docs.

What did Afdonex deliver?

Client work is confidential, so the research results obviously can’t be shared here. But in terms of documents, this is what Afdonex provided:

• A detailed survey analysis and summary findings report.
• A complete set of recorded interviews and notes, data and worksheets.
• A comprehensive final report and recommendations – based on the survey and interview findings.

The publicly visible outcome of the work – such as innovative new products and features, and positive customer reactions, will come in the future. By combining POWR’s experienced team and broad user base with this new research knowledge, the ingredients are in place for POWR to create unique and powerful experiences for their clients.